Marketing Data Analyst


April 15, 2021

WeWork is looking for a Marketing Data Analyst to join the Marketing Analytics team, supporting the United States and Canada marketing org and reporting into the Director of Marketing Analytics & Insights. As a member of the team, you will partner with your colleagues on the central analytics team to support the growth and measurement of our marketing campaigns. You will play an active role in influencing marketing optimizations and strategies through the building of reports and dashboards, as well as in-depth data analysis to channel and regional marketing leadership.
You will work collaboratively with central and regional stakeholders for consistent approaches to analyzing marketing data, testing hypotheses and communicating recommendations. The ideal candidate will have exceptional analytical and quantitative problem solving skills, as well as excellent data visualization skills in Looker and Tableau. Excelling in this role will require an analyst to be confident in distilling complex data sets into actionable solutions and communicate these clearly verbally and in writing.

  • Ensure activity across marketing campaign funnels and customer behaviour flows are tagged and tracked accurately for reporting and analysis, across multiple channels, including, but not limited to; paid search, social, display and email marketing

  • Build and maintain marketing-based Tableau dashboards and Looker Explores

  • Proactively analyze data, identify trends and develop recommendations for changes to investment & marketing strategies across the channels

  • Support marketing team on SQL and data needs, including regular and ad hoc reporting

  • Manage multiple projects and deliver against deadlines for a range of senior stakeholders internally

  • Work collaboratively, including with external media agencies/partners

Experience and qualifications

  • 3+ years of experience within a role focused on data analytics, ideally in marketing/advertising

  • Proficient at utilizing SQL to query from a data warehouse, preferably Snowflake

  • Proficient with various digital analytics, visualization, and CRM platforms (such as Looker, Tableau, Google Analytics, Salesforce) and the ability to quickly understand new software (ie. Dataroma)

  • Strong understanding of ad trafficking and online tracking mechanisms including but not limited to Doubleclick Campaign Manager, UTMs, floodlight/pixel tags, etc.

  • Experience working with and running analytics using specific advertising platforms like Facebook, SA360, etc.

  • Knowledge of python and advanced statistical techniques are a plus

  • Bachelor of Science degree or equivalent, Master’s degree a plus