Uber

Performance Marketing Associate, Global Earner CRM

Uber

April 9, 2021


About the Team
At Uber, we're reimagining the way the world moves. From how you get home from work, to how you eat meals, or how you move huge shipments of anything, the work we do is shaping the future of mobility and changing the way people live. To get there, we're looking for pro-active marketers to tackle some of the most challenging problems of our time.
About the Role
This is an opportunity to be part of Uber's Global CRM team. In this role, you will have the opportunity to work on a growing team that's responsible for delivering communications and making an impact every day.
As a CRM Marketing Manager, you will be responsible for the strategy and execution for communications to millions of Uber users earning on our platform globally, via owned digital channels. You will work closely with various partners to ensure we deliver an impactful message, to the appropriate audience, at the right time. You will also drive experimentation and be responsible for reporting the results of your campaigns to partners and leadership.
What You'll Do
  • Develop and execute end-to-end Global CRM strategies to acquire new earners, and continually engage and retain them throughout their lifecycle
  • Create effective cross-channel (email, in-app inbox, push notification, sms) campaigns to achieve business objectives and improve user experience
  • Collaborate with data, research, and analytics teams to understand earner segmentation and behavior & identify consumer insights to drive transactional, promotional, and informational content strategies in lifecycle marketing campaigns
  • Partner with internal cross-functional teams (Product, PMM, Ops teams) and an external creative agency to ensure CRM communications are locally relevant, personalized and on-brand.
  • Work with development, data, and deployment teams to build and launch complex automated and ad hoc campaigns using internal and external tools
  • Establish and report on critical metrics for all campaigns. Continuously run CRM marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics. Analyze campaign performance and draw conclusions based on data, present findings and recommend next steps.

Basic Qualifications
  • Minimum of 2+ years experience in marketing, communications, or the customer engagement space
  • A bachelor's degree or equivalent experience
  • Experience with A/B testing, messaging, and post-campaign analysis

Preferred Qualifications
  • An analytical approach. Ability to analyze data, identify problems and trends, and develop strategies that aim to tackle complex business problems.
  • A proven track record of business results through testing and deploying effective campaigns and lifecycles across different channels, and a good understanding of CRM best practices
  • Excellent project management and communication skills with the ability to balance attention to detail with swift execution
  • Strong interpersonal skills that enable you to thrive in a global environment
  • A self-starting attitude, ready to embrace chances to create an impact without needing to be told
  • Ability to thrive in a fast-paced, collaborative team environment
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
  • Experience in running incentives and promotions campaigns

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 10,000 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing the form.