Twitter

Social Marketing Lead: Creators / Music - CONTRACT

Twitter

March 31, 2021

New York, NY, US

Company Description
Who we are
The Social team is part of Global Consumer Marketing at Twitter. We are Twitter’s voice in the public conversation. Our mission is to celebrate and elevate the best of what’s happening.
We also start, join, and amplify conversations to help show people the best of what’s on Twitter. We work closely with stakeholders such as Comms, Partners, Product, and executive leadership to help generate positive conversation, usage, and education of Twitter.
Job Description

What you’ll do

Tweets are your love language, and telling brand stories through social strategy is what thrills you above anything else. You’re a master of distilling the details of a brief, and building a social media strategy for campaigns that will get people talking on and off Twitter.
You think in Tweets. You DM the funniest Tweets to your friends before they go viral. You speak memes fluently. Your wheelhouse of social media extends deep into the Twitter platform, however you have experience working on social media platforms as a whole, including paid media and partnerships.
You know the well established YouTube crew, IG influencers, and TikTok-ers - along with their rise to fame. But you’re constantly finding the new set to watch. You’re on all the new and upcoming apps (from Clubhouse to Triller) and you can clearly explain the distinguishing features and benefits to each, as well as how they play on, and meld into other platforms.
Music is more than your passion - you live and breathe it. Your taste ranges from up-and-coming artists to the established greats from past to present. You have an understanding of global sound and what’s trending towards popularity. You’re on top of music culture and can forecast how music trends will begin to influence mainstream culture.
As the Social Marketing Lead on the team, you will be focused on campaigns that are innovative, and ownable. You’ll be responsible for diving into insights with our analytics team, driving the social strategy for campaigns and driving the working groups against priority initiatives. then working with our Social Ops team into production and launch. You will work cross functionally to follow through with results and wrap up reports that will drive insights and learnings so that subsequent campaigns are that much more successful.
You’ll ensure that all editorial, campaign and brand level initiatives in social ladder back to overall strategy and relevant OKRs. You will be Social’s ambassador and point of contact for cross functional stakeholders, fully able to fully represent social strategy in both internal and external facing meetings. From an editorial standpoint, you will collaborate with the team on breakthrough campaigns and activations.
Through your work, stories will shine on and off the platform, evolving from Twitter to IRL and back to Twitter. A cohesive brand message will blossom from the handles, bringing Tweets to the forefront of every single thing we do.
Our ideal candidate will have:
Deep knowledge of the creator ecosystems and music space.
Integrated Marketing with a social-first perspective.
Experience in leading a team through ideation, production, and wrap up of social campaigns that live on and off platform.
Paid media experience
Qualifications

  • Minimum 5 years proven experience in social media strategy and campaign work

  • Preference for a fast-paced and dynamic environment; track record working across complex cross-functional teams

  • Strong experience with influencer marketing laddering back to driving brand goals and engagement

  • Strong storytelling abilities; creative, out of the box thinking

  • Ability to distill insights, generate creative briefs, manage creative, strategy, and reporting.

  • Resourceful, attention to detail, and comfort offering solutions and clarity where there is ambiguity

  • Deep understanding of the competitive landscape

  • Excellent written and verbal communication skills

  • Outstanding teamwork and interpersonal skills; team-first mentality

  • Passion for Twitter and knowledge of how the service works and how marketers use it

  • Curiosity and willingness to learn

  • Strong organizational, multitasking, and time management skills

  • Experience on a Social Team is a plus

Additional Information
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.