Revenue and Strategy Operations Manager


April 15, 2021

Company Description
Twitter is what’s happening and what people are talking about right now. For us, life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we’ll do what’s right (not what’s easy) to serve the public conversation.
Job Description
As a Revenue Strategy and Operations Manager, you will be a member of the US revenue strategy and operations team and looked to as a leader in the organization. You will build and execute core operational processes - such as business planning, reporting, and ongoing business operations management. In your role, you will also take up broad-spectrum special projects ranging from designing resource allocation models, yield optimization projects to managing roll-out, maintenance, and reporting on new sales enhancement processes/platforms and tools. You will work very closely with Senior Sales leaders in the Operations and Sales teams to quickly understand issues and implement solutions.
Core responsibilities:
Industry Expertise

  • Be an expert in your vertical, staying fully up-to-date on the state of the industry, trends, challenges, key players, representation on other platforms and major industry events

  • Expertise in understanding measurement within the industry and the key 3P measurement partners

  • Conduct strategic industry market insights and analysis including competitive landscape analysis to help formulate go to market plans specific to your vertical

  • Actively participate in building Quarterly business reviews with the sales teams

  • Become a trusted adviser and advocate on behalf of your vertical with ads policy and policy operations, ensuring policy development, refinement, and enforcement are reflective of the changing landscape of the industry

Revenue Acceleration

  • Understand the biggest advertisers and potential advertisers, whether or not they are currently spending with Twitter, and what it would take to increase their investment or bring them onboard

  • Identify and steer global initiatives that are aligned to, and critical for, the vertical which you support

  • Contribute to opportunity identification and internal alignment on product enhancement and development that would accelerate revenue in the vertical

  • Contribute to the overall vertical and account level strategy to unlock deeper partnerships and increased revenue, for both the short and long term

Operational Efficiency

  • Drive operational logistics including optimizing resource allocation across management pods, measuring progress against sales goals, and assisting in key sales management meetings.

  • Develop analytical frameworks, tools, and techniques to plan and communicate short and longer term resource needs for the vertical

  • Work with cross functional partners (sales teams, revenue engineering, finance, HR) to ensure successful execution of key projects, while continually finding opportunities for ongoing program and process/system improvements and enhancements.

  • Help find opportunities to improve sales team efficiencies, and lead efforts to scale standard methodologies across other verticals

  • Develop, lead & report on key revenue and sales pipeline metrics


  • 4-5+ years experience in the Consumer Packaged Goods space

  • Deep passion for Twitter and the Digital Media Landscape

  • Confidence in industry knowledge within CPG and the Digital Advertising landscape to be a contributor to ideation and implementation of product ideas, policies, and operational frameworks; a core skill set when defining and executing Twitter’s role within existing and new service offerings

  • Ability to manage multiple stakeholders and set expectations to drive desired results

  • A bias to #CareMore attitude embodied by a desire to go above and beyond while easily navigating complex business challenges

  • Analytical thinker and structured problem solver.

  • Experience working with sales operations function with similar needs and job function.

  • Experience researching and manipulating complex and large data sets.

  • Strong working knowledge and skills in spreadsheet and presentation software.

  • Excellent verbal and written communication skills.

  • Comfort working in ambiguity with a bent towards fast execution and iteration.

  • Project management mindset on task execution.

  • Familiar with SQL or any other form of database querying language a plus.

  • Bonus: MBA/MS or equivalent with specialization in marketing, finance, mathematics, business or related field

Additional Information
What does success look like in this role?
You will be a self-starter, independent thinker, deeply analytical and detailed-oriented, but capable of working in a structured manner to thrive in ambiguity. Our team does not shy away from rolling up our sleeves, slicing and dicing massive sets of information, and building solutions to problems that have not been taken on yet. You will become the COO to the business leaders you partner with and execute towards their short-term and long-term business goals through strategic and operational initiatives. You will independently identify issues, solve problems, and with enthusiasm drive solutions - people come to you when they have a tough problem.