Program Manager, SMB Marketing


April 16, 2021

Company Description
Twitter is what’s happening and what people are talking about right now. For us, life's not about a job, it's about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we'll do what's right (not what's easy) to serve the public conversation.
The SMB Global Marketing team builds customer lifecycle programs leveraging web, email, paid and other Martech solutions to educate small and medium size businesses on the value of Twitter Ads and other Twitter business solutions. Our goal is to help customers understand how to grow their business with Twitter by investing in the right strategies and organic and paid Twitter solutions.
Job Description
What you’ll do
You will help define, plan and execute complex lifecycle marketing programs on a global scale. This is a detail-oriented, cross functional role that requires a unique combination of marketing experience, business acumen, project management, and communication skills.
You will coordinate across international marketing and technology stakeholders and will rely on your disciplined project management mindset to help deliver marketing programs in a manner that is consistent, well documented, communicated and measured with an aim towards hitting the SMB organization’s customer acquisition and retention OKRs.
If this sounds like you, you probably have experience with these responsibilities:

  • Lead projects and initiatives across the marketing organization, partnering with other support organizations and customers, meant to drive consistency and scalability

  • Collaborate with global and regional marketing leads to understand the strategic plan and program requirements

  • Define program scope, calendar, and deliverables

  • Monitor, maintain, and communicate program calendar and status

  • Manage and support the development of diverse marketing deliverables and assets

  • Manage marketing programs end-to-end

  • Collaborate with cross functional teams to deliver based on the program needs

  • Be the main point of contact and facilitate communication between cross-functional teams (IT engineering, data science, marketing and business) for cross-functional programs

  • Create program timelines, reports, and dashboards as necessary

  • Help to define, standardize, and operationalize PM best practices across the team

To succeed, you need the ability to multitask, plan, organize, and collaborate. You’ll prioritize a wide variety of requests with opposing deadlines and limited resources. Timely decision-making and prioritization are critical to make sure everything runs smoothly.

  • A great planner, collaborator & communicator with excellent organization skills who can distill sophisticated, cross-functional dependencies into simple timelines to drive execution

  • 4+ years of marketing experience

  • 2+ years project or program management experience, or track record of running structured well-coordinated approaches to marketing programs and campaigns; or, 4+ years of project and program management experience and expertise

  • Experience managing marketing program execution from strategic collaboration through completion of tactical deliverables

  • Project Management Certificate, PMP Certification, or Agile training preferred

  • Bachelor's degree or relevant industry experience

  • Knowledge and experience with data analytics & visualization, Atlassian Tools, and project management applications

  • Excellent attention to detail and process discipline

  • Self-motivated and ability to work in a fast-paced environment

  • Excellent verbal & written communication skills

  • Experience successfully facilitating and building consensus in cross-functional teams

Additional Information
Equal Opportunity Employment
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.