Product Marketing Manager


March 16, 2021

San Francisco, CA 94103, US

Company Description
Twitter is a global platform for self-expression and live conversation. As Twitter continues to serve as one of the most important communication tools in the world, the need for focusing on the Health of the platform increases.
We are committed to increasing the collective health, openness, and civility of public conversation on Twitter. To achieve this, we are looking for an experienced Product Marketing Manager to lead our Safety efforts on the Health Marketing team.
Job Description

Who you are

  • You are passionate about ethical technology. You are keen to learn the unique elements of Twitters’ Safety policies and products and find compelling ways to present the benefits to people on the platform.

  • You have a deep empathy for all people on Twitter and are able to adapt how you communicate to best reach and engage your audience.

  • You have experience crafting positioning and messaging for B2C tech or purpose-driven brands.

  • You have a track-record leading GTM planning for a global brand or company and managing cross functional collaboration across a matrixed organization.

  • You are a team player. Product Marketers collaborate across the Marketing team and with basically every team at Twitter. You are able to work with a range of disciplines to execute on your work

  • You are driven. You are eager to make an impact on the Health of Twitter. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 100,000 -foot strategy level and the micro-detail to get things right.

What you’ll do

The Global Consumer Product Marketing team is responsible for articulating the value of Twitter to a global audience.
In this role, you will support product, marketing, comms, trust and safety, and partner leadership to ensure there’s alignment between all orgs. You will own all marketing activities.
You will communicate priorities, activities, and results to the larger team, while ensuring deliverables are met. You will work with Marketing Insights and Analytics teams to identify and measure KPIs.


  • Work cross-functionally with Product, Policy, Marketing, Comms and Analytics to manage all consumer-facing launches for the Safety space within Health.

  • Drive all product marketing GTM activities for Safety initiatives including positioning, messaging, naming, how-to’s and creative campaigns, as informed by user research and market insights.

  • Advocate for the safety needs of people using Twitter, be informed about our competitive landscape, and become the go-to expert for your area to help shape the product roadmap and strategy.

  • Deal with escalations that are at times high profile in nature, often in the public eye, demanding executive attention, but remain calm and level headed to bring about quick resolution.

  • Create compelling presentations to effectively communicate complex issues to the leadership team and to external stakeholders.

  • Think globally as we work to expand our safety solutions around the world, adapting your understanding of local market needs, competitors and GTM strategies accordingly.


  • 5-7 years of relevant work experience that can span brand marketing, product marketing, product management, trust & safety, policy or strategy consulting

  • At least 3-5 years of marketing or go-to-market experience

  • Experience partnering closely with product, policy and/or marketing teams in a highly matrixed organization

  • Ability to evaluate issues independently in a fast-paced environment and manage multiple, cross-functional projects simultaneously

  • Excellent communication skills, including public speaking

  • Analytical mind-set and problem solving skills with high attention to detail

  • Experience within the technology and consumer internet and/or social media industry and familiarity with the surrounding policy environments

  • Familiarity with public policy issues associated with the technology industry, including topics such as user safety, privacy, and community moderation

  • Passion for Twitter

Additional Information
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
All your information will be kept confidential according to EEO guidelines.