The Marketing Insights & Analytics team is tasked with proving and improving the value of Twitter to the marketplace. Our team seeks to understand how consumers think, feel, and behave on Twitter. Through a combination of ad campaign measurement and market-facing thought leadership projects, we use data to uncover who our audiences are and how they react to advertising. Example recent projects include conjoint analysis to quantify the financial benefits of customer service on Twitter and our work exploring the time-spent-viewing thresholds necessary to motivate advertising breakthrough in mobile video.
What You’ll Do
The Manager, Research - EDW (“Eat, Drink and Wellness”) Advertising Research position is for candidates with several years of research experience, and who have a bachelor’s degree in behavioral or quantitative social sciences or a related subject. In addition, they have had approximately a year’s worth of experience managing and/or mentoring more junior researchers. You will lead a team, with significant autonomy/ownership, that’s responsible for delivering insights and ad effectiveness measurement. You will own senior internal and external stakeholder relationships within the Food and Beverage, Quick Service Dining and Health advertising verticals. Consequently, the role will require close partnership with the sector’s Sales Managing Director, their Directors and other partner function leads, such as Business Marketing, Legal, Business Development and more. These partnerships will require you to establish and articulate clear points of view on a variety of topics within the ads measurement space (e.g. MMM and MTA), create and lead a prioritized research roadmap for the sector, coordinate internal quarterly business reviews across verticals within your purview, and clearly communicate opportunities and challenges to all primary stakeholders, all with a high degree of independence. Lastly, you will be responsible for the development and growth of your team in their day-to-day campaign measurement work, thought leadership efforts, projects and communications with their stakeholders.
Who You Are
You have a strong quantitative background
You have experience leading and/or executing the development of research frameworks to explore a collection of hypotheses
You have experience using statistical techniques to draw insights from data you then use to make informed recommendations
You have a client-responsive, customer service mindset; this is a role that blends analytical acumen with interpersonal skill
You have experience and strength in maintaining internal and external relationships autonomously
You are able to simply explain complex concepts to senior stakeholders
You are a self-starter who takes initiative (e.g., could befriend colleagues outside of reporting lines in different geographies for knowledge sharing)
You can balance the need for quick turnaround with longer-term strategic efforts
You have strong teamwork and collaboration skills (e.g. could manage a project, or broader relationship, with a 3rd-party vendor)
You have a passion for consumer internet and social media
You have experience managing and/or mentoring more junior researchers in order to support their professional development
You’re willing to travel to visit clients, attend industry events, or learn in different offices (up to 10%)
BA/BS degree required, preferably in social sciences, statistics, or related quantitative field. Graduate degree preferred
5+ years of quantitative media research, market research, or analytics experience
Experience using descriptive and inferential statistical techniques to draw insights from data
Experience with Structured Query Language (SQL) on large-scale data sets; if this experience is lacking, then training will be available and expected.
Experience using statistical packages (SAS, SPSS, STATA, R, Matlab), or general programming experience is preferred.
Prior experience at an insights/analytics vendor, advertising agency, or on an ad sales research team is a plus
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.