Ad Operations Specialist: Measurement & Implementation


July 21, 2021

Company Description
Twitter is what’s happening and what people are talking about right now. For us, life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we’ll do what’s right (not what’s easy) to serve the public conversation.
Job Description
Twitter’s Ad Operations team serves as the primary support contact for advertisers and the global sales organization. As the Twitter Ads business grows, we are expanding our team and evolving internal processes and tooling to ensure continued delivery of prompt, helpful responses to support requests. This role will be part of our Global Ads Measurement and Implementation Team.
As an Ad Operations Measurement & Implementation Specialist, you will be responsible for unblocking spend for Twitter’s Performance/Measurement products and assist with Twitter Pixel implementation, QA, and set up. You will partner with key stakeholders across the business to drive cross functional support for our Performance/Measurement products, as well as provide client facing support for overall measurement troubleshooting issues and questions. You will drive and/or contribute to cross functional projects that elevate the team’s effectiveness through improved or new tooling, processes and reporting as well as launching innovative new support channels and methods.
You are passionate about technology and have a demonstrated ability to learn quickly and work effectively in fast-paced, rapidly changing environments. You are detail-oriented and capable of quickly learning and applying technical concepts. You exhibit a proactive, can-do spirit and approach your work with vigor and determination.

  • Respond to inquiries in a prompt, clear and helpful manner

  • Provide technical troubleshooting and set up support for Twitter performance ad products

  • Partner closely with cross functional teams to support stakeholders and clients directly with troubleshooting issues

  • Manage workflows to meet and exceed defined service level agreements

  • Monitor patterns and proactively surface proposals to improve quality, productivity and efficiency

  • Manage initiatives effectively to meet agreed upon deadlines and achieve measurable targets

  • Write clear and helpful content to address common questions and issues

  • Collect and document issues and feedback for the product management and engineering teams

  • Understand relationship between support efficacy and business performance; identify and drive new solutions to optimize

  • Apply data on quality and productivity to guide daily execution and inform process innovation


  • You have at least 2 years of experience in a corporate client facing support role

  • You have at least 2 years of professional experience, with 1 or more in online/user/ad operations

  • Experience with technical troubleshooting for website pixels/tracking

  • Experience with online advertising, analytics and social media (preferred)

  • Able to handle urgent escalations coming from stakeholders in a professional & efficient manner

  • Fluent in English (plus if you are fluent in other languages too!) (written & spoken)

  • Great communication skills & attention to detail, able to quickly become a trusted partner for cross-functional teams

  • Exceptionally resourceful; fearless in mining available knowledge bases to find answers

  • Experience analyzing process flows and devising improvement strategies

  • Intensely curious about Internet technology, advertising and analytics

  • Demonstrated ability to effectively work with others
  • Experience using online advertising tracking tools (Google Tag Manager, Google Campaign Manager, Adobe Analytics, Tealium)
  • Experience with SQL is a plus
  • Understanding of data visualization tools (Tableau, Looker, etc.) is a plus as you will be relaying technical performance campaign details to our Sales partners

Additional Information
A few other things we value

  • Diversity - Diversity makes us a better organization and team. We value diverse backgrounds, ideas, and experiences.

  • Challenge - We solve some of the industry’s hardest problems. Come to be challenged, learn, and thrive.

  • Work-Life Balance - We work hard, but we believe with hard work should come balance.