Historically, Global Performance Marketing at Spotify has been 100% handled via the global hub in NYC. This role will oversee our first expansion team in London and will focus on evolving our global best practices and processes to better accommodate the needs of our partners, specifically in Europe and Asia. Ultimately rolling up to the Global Head of Performance Marketing, the London Lead will have a ton of global support and historical experience to tap into in NYC, but will also have the opportunity and independence to finesse and nuance their approach for the specific markets it services. Additionally, the Lead will be able to build a small team to help achieve their goals, starting with one additional team member this year.
What you'll do
Establish an operations model to translate performance marketing processes & workstreams to the regional level.
Form relationships with local business partners to understand their challenges and develop performance marketing learning agendas to support overcoming them.
Act as the on-the-ground professional for all things performance marketing, helping local partners and cross functional teams understand our mission, strategies, and best practices.
Build and manage a team to execute strategies across channels [paid search, social & display] for scaling and optimizing marketing campaigns for a diverse range of initiatives including revenue generation and user sign-ups.
Lead an intricate experimentation roadmap including A/B creative tests, incrementality tests, and spend scaling tests.
Develop business plans and forecasts, ensuring accurate pacing against said plans and volumes. Liaise both with our global AOR and in-house Social team to conceptualize and implement optimization strategies to meet and exceed volume and ROI goals.
- Contribute to other team projects and initiatives, remaining flexible and willing to participate in cross channel and/or global deliverables.
Who you are
A bachelor’s degree in a related field
8+ years proven experience in performance marketing with extensive knowledge of all performance media across all channels including, but not limited to, Paid Search, Paid Social, Programmatic Display, Affiliates, etc.
- 4+ years managerial experience
- Data-focused with sophisticated proficiency in Excel and data visualization
- Deep familiarity with CPA, CPC, CPM, ARPU and LTV
Experience working in a distributed team, collaborating across multiple geographies, and familiarity with international data providers and inventory sources
Experience in/around a startup or mobile culture is a plus - you are agile and able to adapt quickly, operating in a high growth mobile-first business
Comfort working with agency ad operations teams to ensure the accurate implementation, QA, and troubleshooting of ad tags and floodlights
- In depth knowledge of tracking systems and data clarity
Direct experience with audience, analytics & marketing attribution platforms such as Google Analytics, DCM, DoubleClick Search, Adjust, Branch, LiveRamp and mParticle
- You have ability to set goals and execute under tight deadlines
You have a strong work ethic and desire to always improve
- You are a self-motivator and are able to work independently
Where you'll be
We are a distributed workforce enabling our band members to find a work mode that is best for them!
Where in the world? For this role, it can be within the EMEA region in which we have a work location
Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
Working hours? We operate within the Central European time zone for collaboration
We ask that our team members be located within Greenwich Mean time zone, Central European time zone, or Eastern European standard time zone for the purposes of our collaboration hours
Our global benefits
Extensive learning opportunities, through our dedicated team, GreenHouse.
Flexible share incentives letting you choose how you share in our success.
Global parental leave, six months off - fully paid - for all new parents.
All The Feels, our employee assistance program and self-care hub.
Flexible public holidays, swap days off according to your values and beliefs.
Spotify On Tour, join your colleagues on trips to industry festivals and events.
Learn about life at Spotify
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users.