Growth Marketing Manager, Spotify for Artists


September 15, 2021

    Content Content Marketing
We’re looking for a passionate and seasoned growth marketing manager to join the Creator Marketing team in New York - a cross functional group dedicated to helping artists and their teams thrive. You’ll shape the email and notifications strategy for creator-facing products and be an integral part in growing engagement with these products. Ultimately, you’ll be a key part of a team reimagining the way artists and their teams leverage the Spotify platform.
New York or Remote Americas
Job type
What You'll Do:
  • Own growth marketing channel strategy and execution, driving engagement and conversion for Spotify for Artists and SoundBetter products and features.
  • Lead thinking and analysis to help us better understand global opportunities for growing retention of the buyer and seller sides of SoundBetter and crossover between SoundBetter and Spotify for Artist user bases.
  • Develop growth marketing programs & campaigns to drive creator growth and product engagement in partnership with the wider Creator Marketplace team.
  • Drive a holistic communication strategy around Spotify for Artists and the broader Spotify ecosystem.
  • Collaborate with our product, tech, artist & label services, and community management teams to educate artists and their teams on how to best use the product.
  • Help define portions of the Spotify for Artists growth tech stack

Who you are
  • You have 5+ years experience in growth marketing for a digital or tech company.
  • You have owned growth marketing channels and driven demonstrable results, owning and achieving core growth KPIs.
  • You are comfortable with HTML, Python, BigQuery, SQL, and analyzing your own work.
  • You love music and understand the music ecosystem.
  • You understand marketing funnels and know how to optimize and drive each stage.
  • You’re a great communicator with experience conveying ideas to end users and engineering teams alike.
  • You’re comfortable developing marketing strategies using both quantitative and qualitative insights.
  • You have strong personal organization and project management abilities.
  • Proven experience growing liquidity in a two-sided marketplace a plus
  • Music production experience a plus (not required)

Where You'll Be:
  • We are a distributed workforce enabling our band members to find a work mode that is best for them!
  • Where in the world? For this role, it can be within the Americas region in which we have a work location
  • Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
  • Must be available to work in EST time zone

Our global benefits
Extensive learning opportunities, through our dedicated team, GreenHouse. Flexible share incentives letting you choose how you share in our success. Global parental leave, six months off - fully paid - for all new parents. All The Feels, our employee assistance program and self-care hub. Flexible public holidays, swap days off according to your values and beliefs. Spotify On Tour, join your colleagues on trips to industry festivals and events.
Learn about life at Spotify
We strongly believe that diversity of experience, perspectives, and background will lead to a better workplace for our employees and a better product for our users and our creators. This is something we value deeply and we encourage everyone to come be a part of changing the way the world listens to music.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users.
This position is not eligible to be performed in Colorado.