Siemens

Senior Marketing Specialist

Siemens

July 22, 2021

Are you a digital-first growth marketer? Are you looking for a fast-paced environment to create new content and continually test ideas?
At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced SaaS marketing professional to execute digital marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the buyer’s journey, engagement strategies, and execution, you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.
You think customer-first when you build digital experiences, advertising, search, social media marketing, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in demand generation marketing for software. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets. Your ability to execute and promote clear and valuable communications will help customers of all sizes across multiple industries engage and learn more about Siemens Digital Industries Software
You will be a key player in our demand generation efforts across content marketing, email nurturing, social marketing, search marketing, and more. You possess both hands-on campaign execution and tools knowledge around demand generation marketing and the analytical skills to optimize campaigns based on testing and ongoing results. You have an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements.
Key Responsibilities
  • Support the creation of stand-out differentiated digital media campaigns that support prioritized industry and solution-based demand generation objectives
  • Build and execute derivative content strategies that support and amplify our short- and long-term marketing goals
  • Help develop and manage a wide variety of content to support go-to-market programs across multiple channels
  • Consume existing pieces of content, ideate, and create new attractive, derivative content like email. videos, social media posts, podcast scripts, infographics and more.
  • Maintain content inventory for assigned customer Industry and actively promotes derivative and localization to increase asset value and utilization.
  • Identify and target your campaign personas to optimize their customer journeys and deliver the right message at the right time
  • Collaborate closely with multiple teams and stakeholders to map and optimize content across the buyer’s journey
  • Establish detailed A/B testing processes to test creative design, content, cadence, and timing to improve performance
  • Measure and report on content performance to support ongoing optimization and make recommendations on how to improve the programs
  • Stay on top of content marketing trends and create new ideas for us to explore and test as a team
Required Qualifications
  • Bachelor’s degree in Marketing, English, Journalism, Communications or related field
  • The right person has 2+ years of successful experience across B2B digital and inbound marketing
  • Ability to read existing pieces of content, ideate, and execute attractive, derivative content like videos, social media posts, podcast scripts, and infographics.
  • Experience with lead scoring and sales / marketing funnel optimization
  • Experience working in HTML / other web content creation tools
  • A knack for writing or collaborating on engaging copy. Subject lines are your jam.
  • Previous experience with marketing automation software
  • Strong verbal and written communication skills and the ability to work optimally across internal and external organizations.
  • Possess outstanding problem-solving, analytical, and research skills
Employee Benefits
  • Healthcare benefits (medical, dental, vision)
  • Life insurance covered by Siemens.
  • Long-term and short-term disability plans covered by Siemens.
  • 401K matching
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Working Conditions/Physical Requirements:
  • Normal office environment or working remotely
  • Minimal travel required (less than 15%)
#LI-AA1 #LI-PLM

Organization:
Digital Industries
Company: Siemens Industry Software Inc.
Experience Level: Experienced Professional
Job Type: Full-time

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