Senior Digital Marketing Inbound Specialist


September 14, 2021

Are you a digital-first growth marketer?
At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced SaaS marketing professional to execute digital marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the buyer’s journey, engagement strategies, and execution, you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.
You think customer-first when you build digital experiences, advertising, search, social media marketing, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in demand generation marketing for software with a specialization in inbound marketing. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets. Your ability to execute and promote clear and valuable communications will help businesses find, adopt, expand, and renew their use of our rapidly growing Xcelerator portfolio.
You will be a key partner in our organic account activation efforts across content marketing, email nurturing, account-based marketing (ABM), social marketing, search marketing, and more. You possess both hands-on campaign execution and tools knowledge around inbound marketing, paid and organic search and social marketing, and the analytical skills to optimize campaigns based on testing and ongoing results. You have an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements.
Key Responsibilities
  • Identify and target your campaign personas to optimize their customer journeys and deliver the right message at the right time using inbound marketing methods
  • Support SEO keyword and competitor research, social marketing and listening, paid search and remarketing using essential tools
  • Partner with your team to devise and develop stand-out differentiated inbound digital media campaigns that support prioritized industry and solution-based demand generation objectives
  • Plan and coordinate digital media programs and communications across the globe, providing support for local teams in ensuring content is localized and relevant
  • Establish detailed A/B testing processes to test content to improve performance
  • Deliver digital marketing components of strategic account activation campaigns, collaborating across Demand Generation, Event Marketing, Brand, Business Development, and other teams that drive growth, retention, and renewals
  • Regularly report on metrics and make recommendations on how to improve the programs
Required Qualifications
  • Bachelor’s degree in Marketing or a related field.
  • The right person has 2+ years of successful experience across B2B digital and inbound marketing
  • Experience with UTMs, lead scoring and funnel optimization
  • Experience working in HTML
  • A knack for writing or collaborating on engaging copy. Subject lines are your jam.
  • Previous experience with SEO software and research tools, ideally SEMRush, Conductor Searchlight, and KeywordsEverywhere
  • Previous experience with PPC software and research tools, ideally Google Ads 360
  • Previous experience with social media management tools, ideally Sprinklr, LinkedIn Campaign manager, Facebook ads or similar tools
  • Experience with LinkedIn, YouTube, Facebook, Instagram, Twitter, TikTok, and beyond
  • Google Ads and Google Analytics certification preferred
  • Proven record of owning campaign outcomes and optimizing for engagement and conversion metrics. Comfortable owning inquiry targets for your campaign channels.
  • Strong verbal and written communication skills and the ability to work optimally across internal and external organizations.
  • Possess outstanding problem-solving, analytical, and research skills
Employee Benefits
  • Healthcare benefits (medical, dental, vision)
  • Life insurance covered by Siemens.
  • Long-term and short-term disability plans covered by Siemens.
  • 401K matching
  • Flexible time off, including paid volunteer time off
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Working Conditions/Physical Requirements:
  • Normal office environment or working remotely
  • Minimal travel required (less than 15%)

Digital Industries
Company: Siemens Industry Software Inc.
Experience Level: Experienced Professional
Job Type: Full-time

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