Digital Marketing ABM Speciallist


September 14, 2021

Are you an ambitious ABM marketer?
At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced SaaS marketing professional to execute digital ABM marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the customer’s and buyer’s journey, engagement strategies, and execution, you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.
You think customer-first when you build digital experiences and journeys, digital advertising, email marketing automation, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in marketing software or ABM experience. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets. Your ability to execute and promote clear and valuable communications will help businesses find, adopt, expand, and renew their use of our rapidly growing Xcelerator portfolio.
The Account Based Marketing (ABM) Specialist is responsible for leading the development, implementation, management and measurement of ABM programs to drive pipeline, sales acceleration, and revenue for target accounts. You will act as a liaison between the Marketing and Sales Teams to develop strategies and tactics designed to penetrate or targeted accounts. In this role, you will deliver global ABM strategies through marketing campaigns by collaborating closely with industry-based demand creation teams, both with people locally and globally.
Key Responsibilities
  • Execute innovative and creative ABM programs across channels to generate pipeline from concept through execution, i.e., strategy, timeline, budget, design and content support, campaign development and campaign measurement
  • Align marketing and sales in establishing account profiles and target personas; develop and maintain a database of named accounts and contacts to ensure campaigns are targeted to the right people
  • Provide ongoing data and insights on target accounts and contacts within these accounts utilizing tools and resources to provide value to sales
  • Measure, analyze, optimize and report on target account penetration on a monthly, quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced or influenced)
  • Develop and provide ongoing sales communication to ensure alignment, collaboration, and follow up on marketing generated leads
  • Evaluate, select and manage vendors that contribute to ABM strategies like personalization platforms, third party providers, fulfillment services, etc.
  • Evangelize ABM across the business, documenting and sharing best practices, driving innovative campaigns, and supporting the development and solidification of the ABM infrastructure.
Required Qualifications
  • Minimum 2 years of experience in a high-tech B2B demand generation, ABM, or segment-based marketing role, ideally in the software industry
  • Bachelor's degree in marketing, business, or comparable education/experience
  • Experience executing innovative, multi-channel ABM programs for enterprise accounts
  • Experience working with Sales to coordinate and implement ABM programs
  • Experience with targeting, segmentation, and list acquisition
  • Strong reporting capabilities and the ability to provide insights and analyze ABM programs
  • Familiarity with enterprise sales cycles and how to employ marketing strategies to nurture leads and drive engagement
  • Proficiency across major marketing technologies, including ABM and Direct Mail platforms (e.g. Hubspot, Salesforce, DemandBase, Engagio, Sendoso)
  • Strong project management and time management skills
  • Strong interpersonal and communication skills
  • Excellent attention to detail and ability to self-manage
Employee Benefits
  • Healthcare benefits (medical, dental, vision)
  • Life insurance covered by Siemens.
  • Long-term and short-term disability plans covered by Siemens.
  • 401K matching
  • Flexible time off
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Working Conditions/Physical Requirements:
l Normal office environment or working remotely l Minimal travel required (less than 15%)

Digital Industries
Company: Siemens Industry Software Inc.
Experience Level: Experienced Professional
Job Type: Full-time

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