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Salesforce is seeking an experienced, entrepreneurial and results-focused marketing professional to drive the creation and implementation of innovative and compelling industry-specific programs in support of Salesforce’s growth objectives and strategic initiatives within the Financial Services industry, with a specific focus on wealth and asset management.
The opportunity requires a dynamic, creative and pragmatic professional with a proven history of success creating effective marketing content and campaigns. The candidate will be experienced in a wide range of go-to-market activities with demonstrated success building and coordinating B2B marketing and sales enablement content.
This position requires consistent, hands-on execution. Although this role is an individual contributor, it requires an experienced professional who is able to orchestrate a cross-functional team to package, enable and drive success for a set of configured solutions. This professional will bring industry expertise to this role to help ensure that these solutions are impactful from a sales standpoint and also relevant for wealth management and insurance customers and prospects.
Develop sales enablement content and solution content that is relevant and impactful
Provide direction on marketing programs and strategy specific to wealth management and insurance industries
Create compelling internal and external, customer-facing presentations
Support visionary event marketing experiences, at Salesforce events along with third-party events
Contribute to the creation of thought leadership content, webinar, and webcasts to evangelize our message
Partner with a world-class Sales team to generate pipeline, mature pipeline and grow annual contract value (ACV) through a set of industry-relevant solutions that showcase Salesforce’s product portfolio and product innovations
Manage multiple, complex timetables successfully in a collaborative and extremely fast paced environment
5-to-10 years marketing experience; Previous roles working in technology/FinTech is an advantage
Financial services marketing/wealth management and insurance experience preferred
Hands-on ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks)
Exceptionally detail oriented with the ability to thrive in fast moving, ambiguous environments
Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management
Exceptional team player with with a can-do attitude
A highly professional and collaborative team player with an entrepreneurial mindset who works well under pressure in a high growth environment
Exceptional organizational skills with rigorous attention to detail and strong project management skills
Excellent written and verbal communication and presentation skills using storytelling
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