PepsiCo

Insights Sr Analyst

PepsiCo

September 14, 2021

Auto req ID: 249888BR
Job Description
Are you looking for a challenging opportunity in an organization with a dynamic, innovative, and diverse environment?
If so, your future is at PepsiCo. As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale. Therefore, we need talented and innovative people who are passionate about what they do.
PepsiCo Mexico currently has a broad portfolio of food and beverage products, such as Sabritas, Gamesa, Quaker, Pepsi, Obela and Sonrics, leading brands in the snacks, cereals, soft drinks, isotonic and cookies markets respectively.
Our vision is to be the world leader in food and beverages by earning with purpose. "Winning with purpose" reflects our ambition to win sustainably in the market and integrate the purpose in all aspects of the business. For more information you can enter www.pepsico.com
Now we are looking for this position:
Insights Sr Analyst
Main Purpose
This role will be critical to increase the impact and efficiency of the area by facilitating knowledge sharing and expertise across PepsiCo regions, executing ad-hoc projects by using all sources of information available in the program and supporting to create compelling stories putting together BIG and THICK data.
Accountabilities / Responsibilities
  • Provide insights based on stakeholder request and connecting relevant data sources
  • Analyze consumer trends from market manifestations based on Big Data
  • Responsible for producing complete analysis and “one page summary” for all projects conducted. This role will present their work to the local PepsiCo business teams who requested this work.
  • Ensuring to “tell the story” in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal

Qualifications/Requirements
Qualifications / Requirements
  • Bachelor's Degree in Business Administration, Marketing and related
  • 4+ years of experience making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies
  • Experience with Consumer research analyses and the ability to turn findings into compelling and insightful stories and present them to Business teams.
  • Experience in custom qualitative and quantitative consumer research (preferred)
  • Understanding of Brand and Innovation strategy process and Insights’ critical roles at each stage.
  • Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc.
  • Experience in Big Data / Social listening tools is preferred.
  • Exceptional communication skills.
  • Proficiency and fluent in English language
This position is based in Mexico City, Mexico.
In PepsiCo, we are committed to offer equal development opportunities to all the candidates, no matter the religion, race, sexual orientation, nationality, age, etc. We respect and appreciate the diversity as a workforce and innovation to the organization.
If you have the profile that we are looking, send us your CV by this via, if it's possible that you can participate in this process we will contact you ASAP, if not we will keep your info in our base data for 6 months.
Thank you so much for your interest in PepsiCo!
Relocation Eligible: Not Applicable
Job Type: Pipeline