PayPal

Sr. Analyst - Marketing Analytics

PayPal

April 8, 2021

Chennai, Tamil Nadu, IN


Who we are: Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
Job Description Summary: Roles & Responsibilities: • Provide the marketing analytics support to the INTL Lifecycle Growth Marketing • Support the marketers with analytics support to feed into their review meetings – Weekly, Bi-Weekly, Monthly for Consumer Lifecycle Marketing Programs • Participate in Weekly Brainstorming Sessions / Ad-hoc meetings with marketing stakeholders to continually improve/optimize marketing initiatives and programs by providing recommendations • Work regularly with the Marketing stakeholders and support on the following areas: o Business Casing /Pre-Reads – Campaign Design & Planning o Campaign Readout Framework & Measurement o Initiatives Deep Dive o Other opportunities investigation & sizing o Create models to pull valuable insights from data. o Use creativity to spot trends and tease out patterns • Secure preparation of input for weekly reportings • Strong analytical and problem-solving skills. • Ability to effectively communicate data insights to project team and leadership and negotiate options. • Partner with other Analytics teams to ensure best practice sharing and collection of insights • Provide thought leadership within the marketing analytics community
Job Description:
  • Strong SQL & Tableau skills to manipulate and extract data
  • Experience in working on Marketing Analytics
  • Good Knowledge on Python and/or R
  • Strong understanding of predictive modeling / Data Science
  • Business Acumen to produce relevant metrics and insights
  • High proficiency in Microsoft Excel features to convert raw data into meaningful views

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.