PayPal

Senior Mgr, Creative Insights & Strategy

PayPal

April 6, 2021

Chicago, IL 60654, US


Who we are: Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
Job Description Summary: The Senior Manager, Creative Insights, Strategy & Planning will work within PayPal’s Global Creative Strategy & Production team to innovate the ways in which we engage in the digital era and build creative strategies and content campaigns that elevate PayPal’s brand. This role will be critical in helping shape the way PayPal engages with our key audiences and customers. In this position, the Senior Manager, Creative Insights, Strategy & Planning will be responsible for uncovering key insights, learnings, data points and distilling all inputs into a cohesive creative and content strategy that can be executed by cross-functional internal teams and agency partners, resulting in increased brand reputation and trust. This role is comfortable with analytics and considered the expert on measurement and setting clear objectives, goals and milestones to guide planning and execution. Reporting to the Global Head of Content Creation and Innovation, the candidate will work closely with global colleagues across Communications, Marketing, Strategic Finance, Social Media teams and our agency partners to uncover insights and build creative and content strategies that tell our global company narrative through storytelling.
Job Description:
What You’ll Do

  • Uncover fresh and innovative insights, story angles, narratives, brand direction and creative ideas to help fuel editorial and creative campaign strategy.

  • Distill insights into a cohesive and inspiring strategy and creative brief, ensuring the work remains on strategy throughout the process and connects to how success is measured.

  • Build creative strategies and plans that result in increased brand reputation and brand trust for PayPal among SMBs and consumers.

  • Deliver clear and concise point of view, supported by data, for how to solve business challenges and ensure PayPal’s brand narrative remains top of mind for our customers.

  • Assessment of existing tools and processes to innovate and improve PayPal’s approach.

  • Partner with agency teams on ongoing trendspotting/research to develop an editorial content strategy and work with global editorial team to ensure strategy comes to life across external channels.

  • Partner with agency teams and leverage third-party tools to build a content intelligence and measurement framework to illustrate the business impact of our brand content.

  • Set up clear performance measurement before campaigns or content launches and gain alignment across cross-functional teams.

  • Oversee Performance Comms program and ensure learnings from campaigns inform future strategy development.

  • Review monthly/quarterly measurement reports for key brand channels and distill insights and data points, so they can be socialized with internal teams.

  • Stay up to date on the latest tools and platforms that could help inform creative strategies.

  • Collaborate with cross-functional teams, such as Strategic Finance, Marketing Ops and Social Media teams, to uncover internal data points and insights that can be fed into planning.

  • Support the Global Head of Content Creation and Innovation and the Global Director of Content with team planning and strategy development.

Pre-Requisite Skills

  • 10+ years of experience in communications, marketing and/or advertising, with increasing responsibilities

  • Bachelor’s degree required and graduate degree in marketing or related field preferred

  • Advertising, digital, PR and/or social media agency experience is a plus

  • Larger focus on the creative side of strategy, versus the analytical side

  • Ability to synthesize large amounts of data and communicate key points clearly, succinctly and quickly to change direction, stop or start campaigns as needed

  • Ability to achieve results in a fast-paced and dynamic environment, often on short deadlines

  • Strong at leading brainstorms and ability to take a large idea and build it into a cohesive and clear plan that internal teams and agency partners can execute against

  • Superb communication skills, including writing, verbal and editing

  • Amazing with Powerpoint and able to use it to sell in an idea or outline a clean plan

  • Strong project management skill set, very organized, attention to detail

  • Problem solver and self-starter that is focused on delivering results

  • Sense of curiosity and eagerness to innovate and improve upon what’s already been done

  • Passion for PayPal’s brand, and commitment to our vision of democratizing financial services

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.