Who we are: Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
Job Description Summary: Salesforce Pardot SME
Today, PayPal is operating in a more dynamic market, with more capable competitors than ever before. To meet our ambitions for democratizing access to the digital economy and financial services, we need to play our very best game. That’s why PayPal is transforming its business to be more customer centric and global in mindset to solve customer problems. Alongside Sales and Product functions, the Marketing function will be central to this transformation. Its ambition is to create and embed a bold new operating model that will position PayPal to compete and win in the market. It will empower marketers on the frontline and our Marketing function more broadly with the knowledge, skills, platforms and capabilities to do exceptional work.
The Team – Marketing Technology (aka MarTech):
MarTech team is responsible for the technology & experiences driving PayPal marketing activities touching millions of customers worldwide. Team is on a transformational journey to consolidate disparate tools onto a common marketing platform that can automatically drive intelligent decisions about the next best action for any given customer based on how they interact with PayPal products & services. In order to succeed in this endeavor, we are creating an ecosystem that brings together people, process & platform as one; offering our customers a hyper-personalized experience that is both timely and relevant. The team comprises of highly skilled & experienced technologists who work closely with data scientists & marketers to implementing solutions that drive value for our customers and ultimately to PayPal. For you to succeed on this team it is important to be comfortable working in a multi-functional setup, demonstrate high degree of autonomy, stay curious, willingness to learn & experiment, and help drive best of class engineering practises.
MarTech team is part of the broader Employee Technology & Experiences (ETX) organization at PayPal.
Main destinations will include San Jose (Global HQ) & Global Hubs: San Jose, New York, London, Singapore.
Job Description, T-Profile:
Pardot implementation specialist (SME) is responsible for building scalable & highly effective digital marketing campaigns to generate qualified leads, nurture existing leads & help move them seamlessly through the sales funnel with appropriate levels engagement resulting in high conversions.
Depth Type: Deep
Deep hands-on experience in building B2B marketing programs using Pardot to help drive highly qualified leads into the sales funnel.
Intimately familiar with Pardot lead qualification process (grading & scoring).
Excellent understanding of Engagement studio in setting up lead nurturing programs.
Good knowledge of setting up & managing Salesforce & Pardot connectors.
Well versed in best practises for administering Pardot ecosystem.
Agile mindset and strong business acumen to help drive conversions.
Breadth Type: Narrow
Education & Experience required:
Working knowledge of SFMC will be a plus.
Technology architecture & development.
Key Stakeholders & Relationships:
5+ years of relevant B2B marketing experience. Pardot specialist certifications;
Innovation, Design or Product management degree with some Computer engineering education / certifications / experience.
Multiple year experience in delivering engineering focused products in Agile and Lean environment.
Essential experience in managing multiple small/medium workstreams in parallel.
Digital marketing experiences a big plus
Global Go To Market & Global Marketing, Growth, Channel Planners, Paypal.com, Creative Lab
Dev Teams, Campaign Delivery Experts, Process Design Devs, Enablement Pods
Agencies & Partners: Multiple
What we offer?
Deliver Stand out Results – develops decisive strategies that deliver tangible results
Execute Well – focuses the business area on strategic priorities; operates clear, simple systems
Compete to Win – identifies consumer and competitor focussed business opportunities
Innovate – leads effectively in a dynamic, fast-changing environment, challenges convention
Enable and Grow Talent – builds capability and a succession pipeline
Lead Completely – contributes to the business leadership agenda; sets business area vision
Navigate the Matrix – organisational awareness, engages widely with peers and seniors across PayPal
Be a part of a dynamic company helping shape the commerce landscape
Concrete experience with strategic thinking and on-the-ground drive and execution
Future career opportunities with international exposure via PayPal’s network of global locations
A supportive environment that allows our employees to thrive and learn
From the moment that you join our team we aspire to make your employment experience an outstanding and engaging one. We are passionate and proud of our company. It is this vigor and attitude that helps us execute well, every day. If you are enthusiastic and thrive in a collaborative and friendly environment then we invite you to learn more, explore opportunities, and discover a place for you.
We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.