Marketing Manager E-commerce - EMEA


February 2, 2021

Dreilinden, DE

Who we are: Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
Job Description Summary: The Manager for InStore Marketing Europe is responsible for developing and executing game changing marketing strategies and programs to drive demand and usage for PayPal’s QRC solutions. This role will deploy local marketing campaigns to unlock new sources of mutually beneficial value creation for SMBs and for our consumers.
Job Description:
  • Collaborate across Segment, Integrated and Performance Marketing Teams to bring Instore marketing programs to market. Provide exceptional briefs, drive a coordinated and integrated approach to design and development and collaborate to execute with excellence.
  • Enable growth in our SMB merchant distribution network for instore, drive consumer adoption of instore products and accelerate usage and engagement.
  • Partner with SMB marketing, iZettle and Channel Partner teams to develop a fully integrated instore marketing strategy for SMB in Europe.
  • Closely collaborate with in market marketing teams and other key stakeholders to ensure the developed strategies and campaigns are a best market match, fit into overall local contact strategy and strongly support to win locally.
  • Work closely with Marketing Ops to run campaign activity across all owned and paid channels.
  • Provide recommendations as part of continuous sprint planning cycle and optimize campaign activity based on an agile test and learn process.
  • Regular and thorough reporting of campaign performance and impacts including outline of optimizations to be made.
  • Manage all local agency activities for local SMB and consumer marketing activities, including any street team and offline activity to drive SMB activations.
  • Partner with PMM to develop Marketing Plans to support InStore product and feature releases.

Job requirements:
  • Years’ end-to-end multi-channel marketing experience, including creation and execution of winning marketing strategies and plans.
  • Excellent relationship-building and influence management skills in interactions with senior leaders, peers, internal and external partners.
  • Strategic thinker who can provide thought-leadership in the development of customer programs for segments.
  • A proven track record of driving results in a fast-paced and constantly changing environment.
  • Comfortable with ambiguity, able to manage multiple competing priorities with strong attention to detail.
  • Action-oriented with a strong and consistent track record of professional accomplishments.
  • Strong analytical and problem-solving skills.
  • Outstanding collaboration, project & stakeholder management skills in complex matrix organizations.
  • Understanding of financial services industry and Instore ecosystem strongly preferred.
  • Possess excellent written, verbal, and presentation skills.
  • Language fluency in both English and German a must

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.