Head of Digital Wallet Marketing


March 30, 2021

New York, NY 10018, US

Who we are: Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
Job Description Summary: Segment marketing lead in support of all elements of the digital wallet. The lead and their team will be responsible for End to End marketing strategies of the product experience across core markets. The wallet is the foundation of consumer connection into PayPal and will help us establish PayPal as a platform play across key areas of functionality across Peer to Peer Payments, Financial Wellness and Checkout. The lead will have a team of 3 direct reports that support the above functions. This role, reporting to the VP of Consumer Marketing for Core Markets, will be a critical partner to the product leaders to deliver ambitious commercial growth goals within these Countries within core markets and creating strategies that build a more engaged, active consumer base to fuel our two sided network. Success will be defined by the delivery of customer outcomes including new customer acquisition, growing the customer value of our engaged customer base and in growing the brand equity, momentum, and differentiation in these markets so that PayPal is positioned as the most highly valued payments platform & growth partner for sellers and businesses around the globe. Why this is a fantastic opportunity • This is a new role, with enormous headroom for growth. We have created a region that groups together some of our highest value markets so we can take a scalable approach to driving growth and to elevate and amplify the strength of our global assets. • This is a role with enormous diversity, complexity and is full of intellectual challenges. It will require superb mental agility with the scope for enormous value creation. The Payments and Fin Tech Industry is one of the highest-growth, most competitive industries right now and PayPal has a very strong position (but also an incredibly impressive set of aggressive competitors). This is an opportunity for someone who loves a challenge, wants to be stretched, build culture and who plays to win. • Be a founding team member who is reimagining Marketing at PayPal. We have a new marketing model and we plan to redefine the role of marketing as a growth lever and game changing function. For a career marketer, this is a once in a lifetime career opportunity to explore the potential impact that your acumen and passion can have in changing the dynamics of a customer champion business.
Job Description:
Key Responsibilities
  • Define and deliver the end to end marketing and communications strategy and plan to drive awareness, desire, trial and advocacy for the PayPal wallet.
  • Represent the market considerations and ensure that local segment teams have fully informed the strategy and execution brief.
  • Collaborate closely with the product team to understand product functionality and goals and support efforts to drive product enablement through App and translate these into differentiated marketing.
  • Define target audience, addressable audience and target penetration
  • Articulate Value proposition and key messaging as part of consumer engagement strategy.
  • Define the overall positioning and customer experience.
  • Obsess about ways to drive increased engagement and daily active use.
  • Collaborate closely with the integrated marketing team to deliver the marketing brief and to inform always on content strategy and channel plan across paid, earned, owned, social and partner channels.
  • Establish goals for trial and habituation, brand awareness and increased consumer engagement through wallet
  • Collaborate with other segment leads to optimize alignment and integrated consumer experience across products that are part of the InStore (QRC, Shopping, etc.) and Credit portfolios.
  • Create culture and build a high performing team.
Requisite Experience
  • Senior Marketing Leader with15+ years’ experience, 10+ experience in leadership role
  • Consumer and merchant segment background. Both online and offline experience high valued. Fintech, payments and ecommerce experience.
  • Global Operator with track record in working empathetically across multiple geographies
  • Portfolio Management experience and track record of managing complex Portfolios across dynamic products, segments, geographies
  • Commercial Owner experience in budget & P&L accountabilities, linkage of investment to growth strategies
  • Brand expertise and understanding of integrated marketing and comms strategies
  • Growth Marketer demonstrated capabilities in developing insight led test and learn approach across end to end funnel for customer and business impact
  • Customer Champion with demonstrated track record in designing marketing solutions with customer at center
  • Winning Consumer Strategies – you have implemented game changing ideas that have change the course of businesses and brands
  • Proven team transformation experience in hiring, retaining and coaching a team for peak performance
  • Brand transformation track record in the creation, transformation of a beloved global/regional brand
  • GTM programmatic execution across multiple markets with programs that have been scalable yet locally nuanced
  • Payments, Retail and In Store experience highly valued
  • Outstanding communication skills
  • Can partner, influence and thrive in a global matrixed organization with an ability to present to stakeholders with gravitas and confidence – embrace collaborate

Types of roles you might have done previously (describe actual positions)
  • CMO – International
  • Group Marketing Director
  • Head of Growth Marketing
  • VP Consumer or B2B Marketing
  • Industries of Interest: Fintech, Tech, Telco, Retail, Travel, Financial Services

Top 5 skill sets that you ideally possess
  • Consumer and merchant subject matter expertise
  • Digital wallet and payments experience
  • Growth Marketing skillset, mindset and approach to Consumer Acquisition & Engagement
  • Commercial acumen and accountability
  • Leadership & management experience in a global matrix organization

The type of marketing leader that flourishes at PayPal (behaviors, motivations, the how)
  • Holistic marketer – who can operate across the funnel and link strategies to commercial outcomes
  • Results Focus – is a business builder who ties all work back to overall commercial impact
  • Strong Collaborator – who partners with stakeholders for win-win
  • Change Agent – we are rapidly evolving as a business and need someone who can be at the helm to lead change
  • Thought Leader– uncovers consumer insights to create new marketing opportunities
  • Nurturer of Talent - to bring out the best in individuals and teams
  • Deals with Ambiguity - to take the unknown into action
  • Challenges the Status Quo - and believes things can always be improved
  • A believer in the “Greater Good”- one who always puts others’ needs above their own

The type of person who will not be successful (behaviors, motivations, the how)
  • Command and Control Leadership Style – we want leaders who elevate their people not control them
  • Needs to control all levers- we want our leaders to be able to partner interpedently to deliver great work
  • Specialists in a discipline – People who have deep experience in only one aspect of marketing discipline (e.g. Only ever worked across lifecycle engagement marketing, or only ever worked in brand marketing)
  • Rigid “play it safe” planner - We want someone who can take a test & learn approach to the portfolio with a constant learning agenda and an innate propensity to take risks

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.