Senior Digital Campaigns Marketing Manager
You have a passion for building demand marketing campaigns and programs that generate and accelerate sales pipeline. You enjoy thinking through each nuance of the buyer’s journey as you create integrated marketing plans across digital and offline channels.
You are intensely data-driven: you know what it takes to improve marketing conversion rates and drive success ultimately enhancing the performance across the entire campaign lifecycle.
Sound familiar? Here’s your chance to be part of a team that’s transforming demand generation at one of the world’s flagship tech companies.
Big things are happening here at Oracle. As the Cloud leader, we offer the broadest suite of Cloud solutions
and we’re introducing new services every month for 400,000 customers worldwide. Innovation at this level starts with our employees: we look for creative people with an entrepreneurial spirit … those who see new possibilities and welcome new challenges.
Oracle employees enjoy industry-leading compensation and benefits, a flexible work environment, educational opportunities, and work/life tools to balance professional and personal goals.
If you’re looking to elevate your career
and have fun doing it
you’ve come to the right place.
This is an exciting opportunity to play an influential role on Oracle’s North America Applications (NAA) Demand Marketing team. The Senior Digital Campaigns Marketing Manager will manage and execute integrated demand generation campaigns and programs for Oracle Enterprise Resource Planning (ERP) Cloud, Oracle Enterprise Performance Management (EPM) Cloud, Oracle Supply Chain Management (SCM) Cloud, and key competitive install base programs for the Upmarket and Major Accounts (midmarket) revenue bands.
Working closely with Global Marketing, Product Marketing, Digital Marketing, Marketing Operations, Corporate Events, Partner Marketing, Business Development, Sales, Brand Team, and Field Marketing colleagues on the ERP/EPM/SCM Cloud NA Applications Demand Marketing team, the Senior Digital Campaigns Marketing Manager will lead the development and design
of the integrated demand marketing campaigns for the NA ERPM pillar, delivering tactics to drive growth through data-driven marketing targeting key competitive install bases.
What You'll Do:
Defining Campaign Targets
: Define the target audience and its preferences, needs, and challenges, using personas developed for our ERP, EPM, SCM and Industry solutions. Align with our Demand Center and Corporate Technology team to build out list targets and segments for various customer journeys, acquire new contacts, and ensure they are in our Marketing Database.
Strategic Campaign Planning
: Build campaign strategy and contact acquisition strategy. Identify - and adjust - appropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs) to pass to sales, progress, grow and close pipeline.
Content and Messaging
: Work with content managers to develop content that supports online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer’s journey stage. Employ value propositions and messaging that maximizes pipeline, revenue, and awareness for campaign focus area.
Ongoing Campaign Management and Execution
: Manage lead generation/nurture campaigns to reach target audience and meet defined metrics. Initiate programs - telemarketing/email marketing, automated online trigger responses, direct mail, online resource centers, webinars, and events - to engage prospects, drive pipeline and accelerate close process.
Sales Enablement & Communications
: Work closely with the Field Marketing leads to ensure marketing campaigns are aligned to sales objectives and communicated to sellers for activation. Build tools and resources for sales to easily leverage with accounts. Additionally, in this role, you will align closely to with our inside sales teams to ensure programs are set up to flow to the right sales teams, build communications to ensure they know how to best follow up on leads and act on feedback accordingly. Serve as a liaison, troubleshooting problems as they arise.
: Work with internal marketing leaders and external agencies to plan, buy, and measure digital media including paid media, paid search, paid social, display, and syndication. You will lead the execution of media campaigns from beginning to end, guiding stakeholders on best practices, measuring and reporting on performance, and sharing new ideas to improve success. The end goals: generate sales leads and conversions, amplify our brand, and drive traffic to our online platforms. This requires tight alignment with our agency on building campaign briefs for digital execution, managing progress and optimizations, and refining to yield results.
Lead Management and Reporting
: Analyze performance and results to optimize real-time and find new areas of opportunity.
What we love to see from you:
5+ years in demand marketing campaigns role in the B2B/high tech industry
Ability to synthesize business objectives, develop a well-aligned integrated campaign strategy aligned to same, and execute plans with an eye toward campaign KPIs
Experience with high touch campaigns supported by sales touches a plus
Experience with Eloqua a plus
Expert in modern marketing best practices
Ability to rapidly learn, internalize and leverage product/campaign information
Strong organizational, communication skills; comfortable presenting to and collaborating with senior management
Expertise in managing projects across cross-functional and regionally distributed teams
Experience working with outside creative agencies
Comfortable working in a shared services workflow environment
Minimal. Approx. 10% travel within the United States and Canada may be required to successfully fill this role.
US or Canada based candidates only. Role is based in North America and requires close coordination with virtual team.
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8+ years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
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or Email us at firstname.lastname@example.org to receive compensation and benefits information for this role. Please include this Job ID: 114277 in the subject line of the email.
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