Microsoft

Integrated Marketing Manager - Global Education

Microsoft

July 21, 2021

Are you an integrated marketing professional looking to join a fast-paced team committed to empowering every student on that planet to achieve more? Working on the Microsoft education marketing team is not just a job – it is a mission to help ensure that all students – especially those in the most disadvantaged situations – are set up for success in career and in life. Education is at the epicenter of the world’s pandemic recovery efforts, and schools face enormous challenges over the next three years. We believe that Microsoft products and services are a foundational part of the solution. Our team is focused on some of the most challenging systemic issues of societal inequity and inclusion by taking the best that our company has to offer to make the world better and help students and teachers achieve more. As a member of our team you’ll bring Microsoft’s education solutions to life through well-orchestrated campaigns that enable meaningful engagement with our key audiences: teachers, IT decision makers, school leaders and more. The ideal candidate thrives in an innovative, inclusive, and dynamic work environment, and will be equally capable at strategic and tactical levels. They should have strong creative and analytical capabilities and possess superior communication and teamwork skills. As part of the EDU integrated marketing team, this individual will partner with audience marketers, product marketers, outbound channel owners, cross-company stakeholders, and executives to build multi-channel marketing plans that deliver measurable results, along with audience insights and key learnings to inform future efforts. We seek a passionate individual with a growth-mindset who enjoys a working in a dynamic environment where we work hard to help others succeed. Responsibilities
  • Lead integrated campaign and marketing activities including KPI-aligned strategy, creative development, copywriting, brand alignment, project and workstream management
  • Manage content strategy to ensure compelling and consistent messaging development and usage aligned to core narratives and priority customer journeys
  • Enable collaboration and integration between with agencies, teammates and cross-company stakeholders
  • Drive end-to-end project management rhythms including day-to-day contact, workback schedules, status meetings, communications, KPI monitoring and reporting in partnership with channel owners
  • Deliver midstream and wrap up collective insights, that incorporate cross-team results and environmental factors, to drive optimization and post-activation learnings
  • Support and model a culture where diverse perspectives are prioritized, and inclusivity is core to how we work and achieve success
Qualifications
  • A minimum of 8+ years of related experience working in marketing communications, across a variety of marketing disciplines such as RM, social, events, advertising, or public relations.
  • Demonstrated work examples showcasing impactful creative approaches, the art of storytelling and outstanding verbal and written communication skills - with the ability to clearly articulate complex issues
  • Strong organizational skills and examples of balancing competing projects and priorities
  • Ability to deliver scalable marketing plans from concept to delivery, including an ability to prioritize and manage multiple projects, effectively driving to measurable results.
  • Strong executive presence, cross-group collaboration and communication skills that drive influence among the senior leaders across a highly-matrixed organization.
  • Demonstrated track record of success in integrated marketing and communications, with effective writing samples.
  • The ability to work independently in ambiguous and changing environments, along with great listening, collaboration and partnering skills.
  • Knowledge of modern marketing and paid media strategies
  • BA/BS in Marketing, Journalism or Communications (or equivalent)
  • Experience in working at a large global multinational and/or education industry experience a plus

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.