IBM Watson Advertising Strategic Partner Lead - Integrated Accounts


September 14, 2021

IBM Watson Advertising, formerly The Weather Company’s advertising sales division, uses the world’s leading artificial intelligence (AI) technology to unlock data and insights and help marketers make better decisions. We offer trusted, insight-driven media, data, and technology solutions that can be deployed across a brand’s entire marketing strategy to help drive results.
Your Role and Responsibilities
The IBM Watson Advertising Strategic Partner Lead, Integrated Accounts is responsible for working directly with Watson Advertising’s most strategic partners to drive demand and sales for media, data and technology solutions across brands, agencies and clients in the ecosystem. You will be selling and managing complex AI-driven media campaigns and will focus on partnerships within our Retail and Restaurant verticals. Excitement and curiosity of AI, Cognitive, Data and Ad-Tech solutions is a must-have and you will welcome continued learning and discovery. You will utilize your consultative sales approach and be ready to educate senior level clients and agencies around new and emerging technologies in the media landscape.
The Strategic Partner Lead is the 'tip of the spear' for all client strategy and engagement, while working as a team player within IBM Watson Advertising to exceed annual goals. You will also be responsible for new business and for maintaining and growing existing clients. The Strategic Partner Lead is also expected to partner, as lead or support, with other teams across IBM to maximize overall value and impact.
  • Develop and maintain relationships with our largest clients and prospects
  • Create and maintain trust with marketing decision makers through consultative selling approach
  • Manage customer/client relationships through full sales cycle revenue
  • Lead account planning, relationship mapping, pipeline development and revenue forecasting for your book of business
  • Work with all available sources to identify potential customers
  • Work collaboratively with internal cross functional teams to develop client solutions and proposals that drive results
  • Manage expenses responsibly
  • Provide excellent customer service and steward internal resources to meet client needs

Required Technical and Professional Expertise
  • Excitement & curiosity of AI and cognitive solutions is a must-have and you should welcome continued learning and discovery
  • At least 5 years' Outside Media/Data/Technology Sales experience
  • Consultative Sales experience
  • Possess a lengthy list of appropriate contacts at all agency and client levels
  • Full sales cycle experience (from prospecting through account maintenance)
  • Proposal writing experience

Preferred Technical and Professional Expertise
  • Advertising Agency background and experience
  • Network or Ad Tech Platform experience
  • Collaborative abilities to work with internal production teams
  • Proficiency & experience developing and executing strategic marketing plans
  • Experience within the Retail and Restaurant categories

About Business UnitIBM’s Cloud and Cognitive software business is committed to bringing the power of IBM’s Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments—with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.
Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It's time to define your career.
About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:
  • 12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
  • World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
  • Well-being programs to support mental and physical health.
  • Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
  • Select educational reimbursement opportunities.
  • Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
  • Giving and volunteer programs to benefit charitable organizations and local communities.
  • Discounts on retail products, services, and experiences.

This position is eligible for participation in an IBM sales incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change.
We consider qualified applicants with criminal histories, consistent with applicable law.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.