Product Marketing Manager


September 14, 2021

Company Description
Etsy is the global marketplace for unique and creative goods. We build,power, and evolve the tools and technologies that connect entrepreneurswith buyers around the world. As an Etsy employee, you’ll tackle uniqueproblems alongside talented coworkers committed to Keeping Commerce Human.We're large enough that you'll focus on meaningful, complex challenges, butsmall enough that you can make a rewarding impact.
Job Description
We are looking for a results-oriented, self-starting Product Marketer who will work at the intersection of product development and marketing. You will be focused on new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers and sellers at all stages of the funnel.
Etsy prides itself on a product delivery culture defined by deep user research, continuous discovery, rapid prototyping, and frequent product delivery. In this role, you'll be a key partner in this process, helping product teams articulate customer value and plan effective product delivery and launch while also advocating on behalf of marketing to ensure that product road maps support marketing strategies. You’ll operate in a highly cross-functional role, partnering closely with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the buyer and seller experience through holistic and targeted marketing design to drive conversion, engagement, and retention.
This is a full-time position located eventually in Brooklyn, New York,, reporting to the Director, Product Marketing. We offer flexible workplace policies that can accommodate work from home candidates who are comfortable traveling to an office location 2+ times per week.

  • Partner with product, marketing and brand teams to determine what, where and how, and to whom we market key features and product launches, taking into account user needs and business objectives across Etsy’s core global markets.

  • Articulate the user journey, uncover user insights, and identify key user needs to focus product roadmaps on the largest business opportunities.

  • Serve as a key collaborator between the Product and Marketing organizations.

  • Define the target audience, craft clear positioning statements and clearly articulate and communicate Etsy’s unique value proposition for buyers and sellers.

  • Develop the go-to-market strategy for product releases and be able to execute on those plans

  • Develop and align on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team.

  • Set clear, measurable product marketing goals and track progress against them.

  • Lead analysis of product marketing tactics and their impact to the business and make recommendations that continually improve the efficacy of go-to-market plans.


  • 2+ years of marketing, brand, product marketing, and/or consulting experience.

  • Combine analytical marketing skills with deep critical thinking

  • Strong command of data and ability to use data to inform strategies and tell a strong narrative

  • Experience collaborating with and influencing cross-functional teams while maintaining great relationships

  • Strong understanding of customer experience, data, and product

  • Creative with a passion for solving the toughest problems in a way that are mutually useful for the Etsy buyers and sellers and Etsy as a company

  • Experience simplifying concepts through impactful marketing messaging

  • Track record of driving growth and results through marketing strategies and campaigns

  • Thrive in an independent, high energy environment where tasks, priorities, and projects change rapidly.

  • Passionate about Etsy’s mission and are brimming with ideas on how we could do it better.

  • Love collaborating across teams and functions and have a knack for explaining complex challenges in an organized, clear manner.

  • Love market research! You know your market, customers, and competition better than anyone, and you’re strong at integrating this information into your growth strategies

Additional Information
What's Next
If you're interested in joining the team at Etsy, please send a coverletter and resume telling us why you'd be right for the position. As you'vehopefully seen already, Etsy is a place that values individuality andvariety. We don't want you to be like everyone else - we want you to belike you! So write to us and tell us what you're all about.
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace makesus a more relevant, more competitive, and more resilient company. Weencourage people from all backgrounds, ages, abilities, and experiences toapply. Etsy is an equal opportunity employer. We do not discriminate on thebasis of race, color, ancestry, religion, national origin, sexualorientation, age, citizenship, marital or family status, disability,gender, gender identity or expression, pregnancy or caregiver status,veteran status, or any other legally protected status. We will ensure thatindividuals with disabilities are provided reasonable accommodations toparticipate in the job application and interview process, to performessential job functions, and to receive other benefits and privileges ofemployment. While Etsy supports visa sponsorship, sponsorship opportunitiesmay be limited to certain roles and skillsets.
For U.S. roles only:
Many Etsy roles are open to remote candidates, and you'll be able to identify which ones within the location header of each job description. We're open to remote hires from all U.S. states except Hawaii and Alaska. For candidates who will work remotely from Colorado, visit this link for information related to Colorado's Equal Pay for Equal Work Act.