Dell Technologies

Global Consumer & Small Business Growth Marketing Senior Director

Dell Technologies

July 21, 2021

Data Science is all about breaking new ground to enable businesses to answer their most urgent questions. Pioneering massively parallel data-intensive analytic processing, our mission is to develop a whole new approach to generating meaning and value from petabyte-scale data sets and shape brand new methodologies, tools, statistical methods and models. What’s more, we are in collaboration with leading academics, industry experts and highly skilled engineers to equip our customers to generate sophisticated new insights from the biggest of big data.
Join us to do the best work of your career and make a profound social impact as a Global Consumer & Small Business Growth Marketing Senior Director on our Data Science team in Austin, Texas and other remote US locations.
What you’ll achieve
As the Global Consumer & Small Business Growth Marketing Senior Director, you'll be tasked with accelerating our customer centered growth. You'll have an opportunity to influence Dell's Consumer & Small Business growth strategy. Keeping customer privacy at the center and leveraging machine learning - artificial intelligence, automation and the latest marketing technology stack. Our team thinks big, starts small, and learns fast.
You will:

  • Closely monitor the acquisition & post purchase machine, identifying and analyzing trends or opportunities and sharing insights across the teams (marketing, sales, and product). You will design growth loops that compound over time

  • Develop hypothesis, planning and analyzing lift-based experiments on channels (FB, Google, Affiliate, Partnerships etc., etc.)

  • Deepen our understanding of where the most impact can be made in optimizing the important metrics like CAC, LTV, Media ROAS, New vs. Repeat buyer %, etc.

  • Analyze customer behaviors and marketing spend returns to shape our P&L / Annual Operating Plan

  • Build an inclusive organization that values diversity of thought, encourages Test & Learn and make fact-based decisions. You will build the leaders for tomorrow

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Essential Requirements

  • Proven Direct-to-consumer (DTC) growth marketing expertise. We value clarity of thought, deep understanding of Marketing Technology stack, interpretation of statistical results and modern analytical pipe

  • Experience in managing a large, global and diverse team

  • High degree of self-awareness with growth mindset

  • Strong executive presence and stakeholder management with the ability to influence and build consensus

  • Solid teamwork, with comfort and proven ability to drive success in matrix environments

  • Requires 15+ years of relevant experience or equivalent combination of education and work experience

Desirable Requirements

  • Typically requires 10+ years diversified leadership, planning, communication, organization and people motivation skill in a Product or Marketing function (DTC preferably)

Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life - while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.
Job ID: R114724