Senior Content Strategist, Retail


April 24, 2021

Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.
The Content Strategy team at Coinbase works to educate and inspire current and future customers about the benefits of crypto. Our content lives within and outside of our product, on the Coinbase domain, and in our customers’ inboxes — and it supports acquisition efforts across the company.
We’re looking for a content strategist who can write savvy communications for a category-defining company. Keep users up to speed on new product updates — or help our audience understand a technical term in a refreshing new way. You’ll lead efforts to apply a consistent Coinbase voice inside our customer communications and build out content that demystifies complex topics for our users in an approachable way.
Coinbase is the leader of an entirely new industry and every choice we make with our words must be intentional, considered, and consistent—that’s how we maintain the hard-won trust we’ve earned over the course of a decade. This person should be equally comfortable drafting clear and impactful copy as they are in articulating the “why” behind the words, workshopping, refining, and defending frameworks they’ve created to make decisions.
The ideal candidate will have the right combination of judgement, editorial chops, flexibility, creative ideas, and strategic thinking. We’re looking for someone with a keen ability to run with feedback, and quickly and efficiently determine how to improve and build on their work with an eye for creating relatable, accurate, and actionable content.
This role reports into the Content Strategy Manager and will work closely with CRM and product marketers, producers, and designers to make great writing happen.
What You'll Be Doing (i.e., Job Duties)
  • Partner with stakeholders across the company to develop fresh ideas for regular customer communications, refine them into world-ready copy, and then proof before final delivery.
  • Work across teams to take on end-to-end lifecycle mapping and write across channels
  • Plan and write emails and other communications for product launches, company updates, and other marketing campaigns.
  • Collaborate with designers, marketers, and product teams to produce collateral that shapes our brand and helps future customers make confident and informed decisions.
  • Strengthen your stories with research, data, and a healthy dose of experimentation.
  • Look at performance metrics to better understand what works and what doesn’t.

What We Look For In You (ie. Job Requirements)
  • 5 years experience writing on the internet — with a background in advertising, content marketing, or journalism.
  • A portfolio of relevant work; specifically product-centric writing.
  • Ability to deftly manage feedback and edits from stakeholders across the company: peers, subject matter experts, and the Legal team.
  • Experience translating complex concepts into easy-to-read words.
  • Enthusiasm for financial innovation and Coinbase’s mission.

Nice to haves
  • A passion for editing. Grammar checks and second opinions welcome.
  • A passion for (or at least a familiarity with) crypto or Fintech.
  • Experience working in a startup environment.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
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