Performance Media Manager, Mobile Apps


April 28, 2021

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
Would you like to be part of a team responsible for putting Adobe's industry leading products in the hands of creatives everywhere?
As Performance Media Manager , Mobile Apps you will be accountable for driving acquisition programs for Adobe's Digital Media portfolio of mobile apps . We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.
In this critical role, you’ll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers on mobile devices . Your challenge is to develop a performance media strategy and grow qualified mobile app installs and annual recurring revenue (ARR). You’ll be helping to shape customer marketing strategy across Google, Apple, Facebook and other mobile app acquisition platforms . In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.
What you'll do:

  • Plan and optimize mobile app paid media campaigns to support and scale customer acquisition goals

  • Serve as mobile paid media subject matter expert providing recommendations and advising on standard methodologies internally

  • Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion

  • Drive internal innovation and vision using your knowledge of the media landscape while continuously testing creative and placements

  • Collaborate with ASO (App Store Optimization) team on tests and experiments to drive improvements in app visibility and conversion rates

Skills and Qualifications:

  • Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency

  • Experience working with MMPs such as Branch , AppsFlyer , etc and mobile app analytics platforms such as AppAnnie and SensorTower

  • Proven expertise in performance media, driving mobile app acquisition campaigns across Facebook , Google Universal App Campaigns, and Apple Ads, at a minimum

  • Ability to learn our technology, products, and systems quickly

  • Robust analytical skills - the ability to digest large amounts of data, identify meaningful trends, pursue the most important questions, and take action

  • Ability to work effectively within a team in a fast-paced, growth environment

  • Ability to coordinate and prioritize multiple projects and schedules

  • Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail

  • Clear communicator able to support POVs with solid rationale

  • Ambition to grow with the company and take on more responsibility


  • 5+ years of digital media experience

  • Bachelor's Degree or higher